A London based art director & graphic designer with a strong background in contemporary fashion. Skilled in creative direction, content production, and shoot management, with expertise spanning video editing, graphic design and cross-platform storytelling.
My Expertise
I am a creative producer and art director with experience across editorial, e-commerce, and digital campaigns. Skilled at leading shoots from concept to final delivery, I thrive at the intersection of organisation and creativity, balancing the details of production with the artistry of visual storytelling.
Shoot Production
From casting talent and scouting the perfect locations to handling models, photographers, and HMUAs, I ensure each detail of a shoot is seamlessly coordinated so that the day runs smoothly
Content Production
I produce dynamic social media content and BTS material, capturing both the story and the process with creativity and precision. From filming to editing, I bring ideas to life in engaging visuals
Creative Direction
I work to bring ideas to life through thoughtful creative direction, shaping every element of a shoot to reflect the brand’s vision. From concept development and set design to styling and on set direction
Video Editing
As a Video Lead, I am highly experienced in video editing to create engaging and dynamic content. My skills allow me to bring the raw footage that I directed on set to life with edits that resonate with the audience
Graphic Design
I create impactful marketing assets that elevate every campaign, as well as lookbooks and printed materials to tailored designs for wholesale clients such as Selfridges
Art Direction for Ecommerce
As the leader and director of all RTW & childrenswear
e-commerce shoots, I am dedicated to producing the highest quality imagery that captures the essence of each product
